Submissions

Twenty years ago, the ANZMAC conference was born. With the theme of the first conference being Connections, the need to CONNECT was firmly embedded as a critical part of ANZMAC: To connect theory and practice, businesses and networks, consumers and producers, domestic and global markets, marketing and society, skills and knowledge, to name a few. Today, twenty years later, the need to connect is still as prevalent as ever. Yet in our global, digital and fast-paced world, connecting alone is not enough; we need to ENGAGE. Recognised widely by industry practitioners, government bodies and scholars of any field alike, it is engagement that will help us shape and TRANSFORM our future.

Building on the ANZMAC 2017 discussion on the value our work contributes to society, ANZMAC 2018 asks how marketing can connect and engage to not only maximise impact but transform our future. We therefore encourage scholars to submit research that strengthens connections, facilitates or demonstrates engagement, and stimulates transformation. ANZMAC 2018 will provide a forum where scholars, educators and practitioners, can connect, engage and transform, building on 20 strong years of marketing thought leadership, education and practice.


Please Note

We are currently experiencing some issues with the ScholarOne submission system. You may experience some issues viewing page proofs, however, please go ahead and submit. We are currently trying to fix the problem, but in the meantime, please submit your papers without a cover page (as this seems to have less issues).

Call for Papers

It is a condition of acceptance of the paper that at least one of the authors must attend the conference and present the paper. However, to provide maximum numbers of marketing academics the opportunity to participate, no author may present more than two papers at the conference. Competitive papers must be submitted for review in only one (1) track. Authors should identify the most suitable track. If multiple entries of the same paper are sent to more than one track, the Programme Chair will nominate the track in which the paper will be reviewed. We reserve the right to shift your paper to a different track if we deem it more appropriate.

Conference Tracks

  1. Consumer Behaviour
  2. Customer Engagement
  3. Digital Marketing and Social Media
  4. Service Research
  5. Marketing Communications
  6. Product and Brand Management
  7. Marketing Education
  8. Business Networks, Distribution and Retailing
  9. Marketing Analytics, Methods and Modelling
  10. Social Marketing
  11. Marketing Strategy and Innovation
  12. Macromarketing and Public Policy
  13. Food, Wine and Leisure Marketing

Extended Abstract Structure for Submission

  1. Title
  2. Introduction
    • Must identify the context for the research.
    • Must include main research question(s).
    • Must address the ‘so what’ question or importance of the research as per the theme of the conference.
  3. Background and/or Conceptual Model
    • Must address the conceptual and/or theoretical foundations for the research.
  4. Methodology
    • Must succinctly address the research design, the rigour of the data collection process and the quality of the data.
  5. Results and/or Discussion
  6. Must succinctly address the key findings so that the ‘so what’ question can be answered and easily determined by reviewers.
  7. Implications for Theory and Practice
    • Succinctly state how your research influences key stakeholders and adds value to society (the external ‘so what’).
    • Succinctly state what the implications are for members of the academy and other researchers (the internal ‘so what’).
  8. Reference list (additional page – maximum one page)

Please ensure that your paper as submitted for review does not include any information that identifies the authors. However, please do allow one line space for the author name(s) to be added for the final submission.

Note: Should the research on which the paper is based involve any form of sponsorship, the name of the sponsoring organisation should be declared on the front page of the final version of the paper or abstract submitted and on the first page of the power point presentation delivered.

Extended Abstract Structure for Submission

  1. Title
  2. Introduction
    • Must identify the context for the research.
    • Must include main research question(s).
    • Must address the ‘so what’ question or importance of the research as per the theme of the conference.
  3. Background and/or Conceptual Model
    • Must address the conceptual and/or theoretical foundations for the research.
  4. Methodology
    • Must succinctly address the research design, the rigour of the data collection process and the quality of the data.
  5. Results and/or Discussion
  6. Must succinctly address the key findings so that the ‘so what’ question can be answered and easily determined by reviewers.
  7. Implications for Theory and Practice
    • Succinctly state how your research influences key stakeholders and adds value to society (the external ‘so what’).
    • Succinctly state what the implications are for members of the academy and other researchers (the internal ‘so what’).
  8. Reference list (additional page – maximum one page)

Please ensure that your paper as submitted for review does not include any information that identifies the authors. However, please do allow one line space for the author name(s) to be added for the final submission.

Note: Should the research on which the paper is based involve any form of sponsorship, the name of the sponsoring organisation should be declared on the front page of the final version of the paper or abstract submitted and on the first page of the power point presentation delivered.